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They say you can't judge a book by its cover, but the
very opposite is true of pet foods. It's not only pos-
sible to make an educated assessment of a prod-
uct's nutritional profile from its ingredient label, it's
also a responsible measure for those who love their
four-legged companions.
Some labels show nothing but wholesome, all-
natural ingredients in their recipes, while others
may list meat by-products as a contributing protein
source as well as wheat, soy, or chemical additives.
Conscientious pet parents have learned what these
ingredients may mean in terms of the effects they
will have on the overall health of their pet.
The WellnessŪ brand is an excellent example of
a natural pet food whose label clearly indicates
the wholesome ingredients that are contained in
the product, as well as those -- by their omission
-- that are not. Wellness foods are prepared using
healthy, whole foods, including premium, USDA-
grade meats free of added hormones and antibi-
otics-- the highest quality protein sources of any
pet food. Other ingredients to look for on the label
include whole grains for fiber and energy, and fruits
and vegetables for antioxidant protection.
Of equal significance are the items not found in
the food. Meat by-products, wheat, soy, dairy and
artificial preservatives, flavors, and colors are all
examples of lower quality ingredients that offer no
nutritional value and are potentially allergenic or
harmful. What is kept out of your pet's diet is abso-
lutely as critical as what goes in.
It's important to remember that, for pets as well as
people, we are what we eat.
By Edward Moser, VMD, DACVN, Consulting Veteri-
nary Nutritionist for Wellness Natural Food for Pets.
To learn more about WellnessŪ Natural Food for
Dogs and Cats, visit www.wellnesspetfood.com.
the loWDoWN oN lAbels
With pet food packaging, what you read is what you get
pet NutritioN